Maddie Internship Project

Maddie Internship Project

Project 1:

LinkedIn is the perfect platform for Maddie’s internship focus/project. It’s professional, B2B-focused, and allows for a clear demonstration of strategic thinking, partner outreach, and ROI analysis—all key components of her dream role.

This isn't just about "posting on social media." We can frame this as a comprehensive project where she acts as the Marketing & Partnership Manager for your LinkedIn presence.

Here is a structured 8-week action plan that focuses on the LinkedIn Business Page while directly applying the Sponsor Magnet principles to fill her experience gaps.

The Overall Business Goal

The Overall Business Goal

The Overarching Business Goal:

To transform your LinkedIn Business Page from a simple profile into a strategic asset that grows an engaged audience and generates revenue through partnerships, with Madison managing the entire project lifecycle.


The Growth Goal

The Growth Goal

The Growth Goal for Maddie (Intern) :

The goal is for her to stop thinking like an "event staffer" and start thinking like a "manager." She will create the marketing plan before executing it.

**An 8-week timeline is tight, but it's absolutely doable and forces a focus on execution. This accelerated plan is more intense but ensures she experiences the complete strategic cycle from planning to monetization and reporting.

We'll achieve this by overlapping tasks, which is very common in a real marketing role. Here is the adjusted 8-week plan.


Action Plan

Action Plan

Accelerated 8-Week LinkedIn Action Plan

Phase 1: Strategy & Foundation (Weeks 1-2)

The goal is to establish the strategic groundwork and begin content execution simultaneously.

  • Week 1: Audit, Strategy & Initial Content. 9/12/25 Notes

    • Tasks:

      1. Audit & Strategy: Conduct a rapid audit of your page and 3-5 key competitors.

        • Review website to have a sense  ✅

        • Review the newsletter

          • Add Maddie as an admin so she can review stats

        • Review the business page, make sure to capture screenshots of all analytics and data BEFORE you start posting, etc.

        • WIN: Maddie already noticed two more followers because she posted about joining our team. And also noticed more engagement on personal posts and got more connections. Was shocked to get a sr. exec for SBS - brand partnership. 

      2. Define the S.T.P.: Using Sponsor Magnet, define the page's "Surprising Transformative Promise" and identify 3-5 core content pillars.

      3. Launch Content: Immediately begin executing. Create and schedule the first 3-4 posts based on the new content pillars. This builds momentum from day one.

    • Skill Gaps Addressed: Strategic Thinking, Data Analysis, Digital Marketing Execution.

  • Week 2: Plan, Present & Prospect. 9/19/25

    • Tasks:

      1. Content Calendar: Build out a content calendar for the next 6 weeks.

      2. Strategy Presentation: Present your findings and the 6-week plan to get official sign-off.

      3. Start Prospecting: While creating the calendar, begin building a target list of 15-20 potential sponsors. Research their marketing managers on LinkedIn.

    • Skill Gaps Addressed: Project Management, Professional Communication, Business Development.

Phase 2: Execution & Outreach (Weeks 3-5)

The focus shifts to consistent execution to build credibility while actively starting the monetization process.

  • Week 3: Full Execution & Media Kit Creation.

    • Tasks:

      1. Execute Calendar: Continue creating and scheduling posts, focusing on engaging with all comments and other pages.

      2. Build "Media Kit": Create the 2-3 page sponsorship PDF. Use the A.R.C. Framework to define three clear packages. Get pricing approved by you.

    • Skill Gaps Addressed: Community Engagement, Sales Collateral Creation, Strategic Pricing.

  • Weeks 4 & 5: Active Pitching & Negotiation.

    • Tasks:

      1. Pitching: Use the R.O.P.E. Method to send out personalized pitches to her prospect list. The goal is to send 5-7 pitches per week. The page now has a month of consistent, high-quality content to serve as a portfolio.

      2. Follow-Up & Negotiation: Manage follow-ups and, with your supervision, handle any positive responses using the R.E.L.A.Y. Framework from the book.

      3. Goal: Secure at least one paid sponsorship by the end of Week 5.

    • Skill Gaps Addressed: Partner Communication, Negotiation, Client Management.

Phase 3: Monetization & Analysis (Weeks 6-8)

The final phase is about executing on a paid partnership and delivering a comprehensive analysis of all her work.

  • Week 6: Sponsorship Execution.

    • Tasks:

      1. Manage the Partnership: If a deal was secured, she will manage the entire process: getting the concept approved, producing the content, handling feedback, and publishing.

      2. Continue Organic Content: Maintain the regular posting schedule to keep the page's momentum going.

    • Skill Gaps Addressed: Project Management, Client Service.

  • Week 7: Reporting & Analysis.

    • Tasks:

      1. Create Post-Campaign Report: She will immediately create the PCR for the sponsor as detailed in Sponsor Magnet (Step 8). This is her key portfolio piece.

      2. Final Analytics Pull: She'll gather all LinkedIn analytics from the start of her internship to the present day.

    • Skill Gaps Addressed: ROI Analysis, Client Reporting.

  • Week 8: Final Presentation & Handoff.

    • Tasks:

      1. Final "Case Study" Presentation: Madison will present her final results to you. The presentation should be framed as a case study: "How I Grew the LinkedIn Page by X% and Secured the First Paid Partnership in 8 Weeks."

      2. Handoff Playbook: She will deliver a simple "Go-Forward" plan, including the S.T.P., content pillars, and 15-20 new post ideas so you can seamlessly continue her work.

Skill Gaps Addressed: ROI Analysis, Professional Presentation, and Strategic Planning.

Overall timeline

Overall timeline

This compressed timeline:

It is challenging but incredibly valuable. It will give her a powerful, tangible project to speak about in interviews that demonstrates a full range of management and strategic skills.

By the end of this internship, she will have a tangible project that demonstrates every single skill she was missing. She won't just say she has "LinkedIn skills"; she will be able to prove she developed a strategy, managed a project, engaged partners, and delivered measurable business results. This is exactly the kind of experience a hiring manager for her dream FIFA job wants to see.