Your Systemic Edge

An image of Kim Izaguirre-Merlos

Kim Izaguirre-Merlos

How We Won Founder | ICF Master Certified Coach, (MCC) and QE Executive Certified Coach (ECC) | Connect on LinkedIn

Fifteen years ago, I had to learn how to walk again. That experience changed how I understand behavior, action and growth under extreme pressure. Today, I use that perspective to help leading organizations improve how their people and systems work. I focus on helping leaders and teams in high-stakes situations build a stronger process that keeps them steady and productive.

My career shifted after I spent time as a journalist covering Major League Baseball for NPR. I saw that lack of skill or experience isn’t usually the issue with talented people. The real problem is the setup that’s slowing them down. Working closely with teams helped me understand how complex, uncertain, and risky leadership decisions can be.

As the founder of How We Won, I work as a strategic partner to top talent and teams. I help organizations find where they are losing value in leadership and fix it by improving how their people communicate and work together.

I’ve led over 5,000 sessions with employees at major companies like Google, American Express, and Warner Bros. Discovery. I’m a certified master-level executive coach. I continue to advise exceptional leaders and rising talent. I believe how leaders show up is the biggest factor in an organization’s success. My goal is to help them stop trying to do everything themselves and instead build a base where their teams can run and improve on their own.

“Kim is more than a coach. She's a strategic partner. She has a unique ability to help you break down complex problems until you find the real issue. I started our work feeling overwhelmed and left with clarity and calm. She doesn’t just help you fix problems. She helps you realize you weren’t broken in the first place.” - VP, Entertainment, Sports & Media at a Fortune 100 Company

My services are designed to fit each organization’s unique needs and include: data-based analysis, team evaluations, 360 feedback and review, stakeholder interviews, targeted leadership and team support, and customized development programs like team sessions, leadership alignment meetings, and coaching tied to business results.