Your 1% Edge

Kim Izaguirre-Merlos

How We Won Founder | ICF Certified Coach, PCC | Connect on LinkedIn

Fourteen years ago, I relearned how to walk. That experience is the foundation of my work today. It taught me what it truly takes to perform under max pressure.

Now, I partner with organizations to help their people and teams in high-stakes, dynamic environments become totally unshakeable.

My journey started during my recovery when I discovered a passion for the human side of performance. This led me to a stint in journalism, covering the inner workings of Major League Baseball player development for NPR. Being on the ground gave me a deep understanding of the complexity, ambiguity and risk that leaders and staff in pro sports and entertainment face every day.

Then I launched my own practice, How We Won. Now I serve as the long-term strategic partner to talent at organizations in the most demanding industries, helping them build the personal and team resiliency to create winning leadership and cultures. I've delivered over 4,500 sessions to employees at top companies like Google, American Express and Warner Bros. Discovery.

I’m an ICF Professional Certified Coach (PCC) and am on track for my Master Coach (MCC) credential in 2026. I also have a B.S. in Psychology. I believe an individual's personal strength and health are the most important drivers of an organization’s success.

“Kim is more than a coach. She's a strategic partner. She has a unique ability to help you peel back the layers of complex, multi-faceted challenges until you find the core issue. I went into our work feeling overwhelmed and left with a profound sense of clarity and peace. She doesn't just help you solve problems. She helps you see that you were never broken to begin with.” - VP, Global Partnerships at a Fortune 100 Company

My services are optimized for organizational needs and include: Trainings, Workshops, and Coaching (Executive, Leadership, Team, Onboarding, Career, and Shadowing).